Ford offers a peak at in-vehicle advertisements that could become a reality
Ads are everywhere, on your TV, phone, and even billboards while you drive. But what if they invaded your car’s infotainment screen too? Imagine using GPS when suddenly BAM an ad pops up.
That scenario might not be far off. Ford’s latest patent suggests future infotainment systems could display personalized in-car ads based on your route, surroundings, and even in-car conversations. While Ford says the patent doesn’t guarantee implementation, it signals a growing trend in the industry.
A Divisive Future for In-Car Ads
Some consumers are open to location-based ads on car screens, but many, especially older drivers, see them as intrusive. Studies show that even voice commands can distract drivers for up to 18 seconds, raising safety concerns about visual ads popping up mid drive.
Yet, automakers and tech companies alike are exploring this space. Google Maps and Waze have dabbled in in-car advertising, and infotainment screen streaming could open more ad opportunities as screen time in vehicles skyrockets.
Balancing Ads, Safety & Privacy
Ford’s patent hints at safeguards, disabling ads in restricted areas and ensuring a “reasonable” implementation, but what counts as reasonable? The challenge is finding a balance between monetization and driver experience without compromising safety.
For now, in-car ads remain a concept rather than reality. But with automakers and tech giants eyeing new revenue streams, your next vehicle’s infotainment system could double as an advertising platform whether you like it or not.
Would you accept in-car ads if they made your vehicle cheaper, or is this a dealbreaker?
Source: Automotive News